Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (2025)

One of the most common concerns for companies, whether big or small, is handling a wide variety of projects across different platforms.

Amitabh, founder of TeamTrace, tellsStartup Pedia, “It’s not that current platforms aren’t good enough. The issue is that they excel at one thing but lack another. What this does is leave companies hanging in the middle—clinging to one platform for one use case and then jumping to the other.”

Amitabh was also dealing with the same problem at his software development firm called CodelogicX.

So he went ahead with his team and decided to build an efficient solution: TeamTrace, an all-in-one work and workforce management platform that simplifies employee monitoring and work management.

Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (1)

HOW IT ALL BEGAN

After graduating with an MCA from Dibrugarh University in Assam, Amitabh started working as a full-stack developer for a company.

He was one of the many people affected by the 2008 global economic crisis. Instead of waiting for it to subside, Amitabh quit his job and decided to do something of his own. He began by consulting and freelancing.

He says, “At the time, Kolkata didn’t have many tech companies catering to small and medium-sized enterprises. I saw an opportunity, did my market research, and finally founded CodelogicX, a technology service and product engineering firm in November 2013.”

Over the years, from a one-person company, CodelogicX has blossomed into a thriving team of 150 people.

Before the COVID-19 pandemic, CodelogicX operated with around 90 employees. However, as the team grew, there was a clear need for a comprehensive workforce management system that ensured scalability, efficiency, and seamless adaptation to evolving business demands.

Working with numerous startup founders, early-stage ventures, and small and medium-sized enterprises, Amitabh and his senior management noticed some gaps in the project management tools they were using at the time:

  1. Difficulty in managing different projects and ensuring that the team was on the same page with all tasks.

  2. Allocating overhead costs across different parts of a project and tracking them.

  3. Current project management tools like Asana and Jira helped, but since they’re exclusively geared to managing projects, it becomes difficult to organize things. Moreover, these tools don’t offer advanced modules such as end-to-end resource management, insider threat prevention, and risk management.

  4. When COVID-19 hit and most of the workforce shifted to a remote work setting, team members weren’t able to coordinate in real-time. Team leaders didn’t know how much time a team member spent on a specific project task. Tracking became tedious.

Amitabh explains, “Software development projects are time-consuming and heavy on tasks. With the management platforms we were using back then, there was no way to tell when someone switched from one task to another, or when they were logging in and out of work.”

Finally, Amitabh and his team decided to build a solution themselves. They were very clear that they wanted it to be something that addressed the above gaps and encompassed every intricate detail of project and resource management as a realm while safeguarding security and mitigating project risks.

While the idea of TeamTrace was sown during COVID-19, Amitabh and a few experts from his company, CodelogicX, started building the project in 2023.

Also Read: Meet Akash Joshi, From a Small-town in MP Who Quit His Job to Start a Tech Solutions Startup - Now Valued at Rs 100 Crore

TEAMTRACE: THE ALL-IN-ONE SOLUTION

TeamTrace is a simple and efficient solution that completely eradicates a company’s or agency’s need to jump from Excel Sheets to numerous trackers and to-do lists.

This is a 3-in-1 package that brings everything under one platform and unlocks an organization’s full potential across workforce, projects, tasks, and resources. It seamlessly integrates project management, time tracking, and resource management into one cohesive tool.

Founder Amitabh describes it perfectly, “I look at TeamTrace as an employee log where every action and update—whether minor or major—is recorded for everyone to be able to check.”

The key features that TeamTrace offers are:

1. Task Management system tracks multiple types of work like activities, tasks, and projects. If a company primarily deals with IT projects, it can select the Kanban or Scrum workflows. This efficiently quantifies each task.

Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (2)

2. Employers can track time, not just for projects with well-defined timelines, but also for generic activities like payroll processing, onboarding employees, and offboarding them.

Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (3)

3. See screenshots taken, set due dates, and upload attachments. Cost management also becomes easier.

4. Resource Management enables companies to automate daily-basis employee attendance count, utilize the right resources for each project, and then measure and keep track of everyone’s bandwidth so no one is overburdened with work. Team leaders can request, approve, and assign resources.

Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (4)

5. Employee tracking enables employers to access real-time employee activity, the screenshots they take, the platforms they most visit, and the general work trends of the organization. If an employee were to download malware software and run it on company assets, the risk can be identified while there’s still time. This, in turn, serves as a form of insider risk management, preparing for any potential contingencies that may take place in the future.

6. TeamTrace also has a robust employee management module that enables managers to record, access, and maintain employee details, their past and current designations, their skills, and their leaves. This is mostly required for Resource Management.

Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (5)

Even with all these utility features, TeamTrace offers competitive pricing significantly lower than other project management tools available in the market which lack a complete suite of functions for managing projects, tasks, and resources.

It offers packages that begin at $2 per user per month and go up to larger packages that charge $6 per user per month.

Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (6)

Also Read: IIT-IIM Alumni Startup Builds India's Most Effective Portable Air Purifiers - Shashi Tharoor Becomes Patron

PROJECT IN ACTION

While the tech startup is still in its early days, TeamTrace already has 80+ companies registered with it, including large organizations with up to 700 employees.

It is currently offering free-of-cost services intending to test product capabilities and garner as much user feedback as possible.

Amitabh says, “We also give live demonstrations to interested companies. We want to make people aware of TeamTrace and exactly how it’ll solve the current frictions they face with the management platforms they’re using. So there’s a lot of product education our team is involved in.”

TeamTrace has a target to acquire close to 1 lakh active users as soon as possible. The startup is eyeing to achieve USD 1 million ARR (Annual Recurring Revenue) in the next two years.

The biggest question that Amitabh and his team receive is: “How can one tool replace the likes of Asana, Hubstaff, and Jira?”

To this, they say, “Use TeamTrace to find out.”

Also Read: Surat Startup Launches Mini-edge Computers, Promising To Be "Better Than International Brands.”

FAQ

When was TeamTrace founded?

TeamTrace is a Kolkata-based work and workforce management platform founded in 2023.

Who is the founder of TeamTrace?

TeamTrace was founded by Amitabh Roy. He is a tech entrepreneur who is also the owner of CodelogicX, a technology service and product engineering firm.

What does TeamTrace do?

TeamTrace is a 3-in-1 package that brings everything under one platform and unlocks an organization’s full potential across workforce, projects, tasks, and resources. It seamlessly integrates project management, time tracking, and resource management into one cohesive tool.

What is the revenue of TeamTrace?

TeamTrace is currently in its early days. With a target to acquire 1 lakh active users, it is eyeing USD 1 million ARR in the next two years.

Kolkata Entrepreneur Builds 3-in-1 Tool To Replace Asana, Jira, Hubstaff; Eyes $1 Mn ARR. (2025)

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